Table of Contents
What is a Standfirst paragraph?
/ (ˈstændˌfɜːst) / noun. journalism an introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarizes the article.
What is a Standfirst example?
For instance, if the headline reads “10 tips on finding the perfect student house”, the standfirst might look like this: “It would be nice to actually have a table.” A thought familiar to student renters, this standfirst speaks directly to the reader’s experience, reassuring them that the article won’t be patronising.
How many words should a Standfirst be?
It’s common for a standfirst paragraph to be either two, three, or four lines long at most and be brief, containing between 20–50 words.
What is Standfirst headline?
Standfirst block of text that introduces the story, normally in a style different to the body text and headline. Byline the line above the story, which gives the author’s name and sometimes their job and location (known as the dateline).
Why is the Standfirst important?
Stand-firsts always give visual help to readers’ weary eyes. No one likes to read big blocks of text, especially if they don’t know what’s coming. Stand-firsts give you the opportunity to use the bold or italic button to break things up and to make your key message…. stand first.
How do you write a magazine on Standfirst?
A Standfirst It goes above the article in bold and summarizes the content. Often it includes your name as the writer and if you’ve interviewed someone, their name as well. Most magazines have a preferred style for their standfirsts. Some like very straight forward short descriptions including the author’s name.
What is a Standfirst on a website?
Standfirsts are often what a search engine displays The usual answer is that it’s the couple of lines of text surrounding the key search terms on a page. Which (again if you write them properly) is likely to be your standfirst. So your standfirst is a powerful SEO tool.
What is a Subdeck in journalism?
Noun. subdeck (plural subdecks) (construction) The undersection of a deck (as of a bridge or a ship). (journalism) A subheadline. quotations ▼
What is a main headline?
The title above a story in a newspaper, magazine ornewsletter is called a headline, or “hed” (“head”) in print journalism, or a “heading” in online pages. It has the same function in mass media writing as a lead, to call attention to the story, to snare people in.
What’s a hed and dek?
In journalism, you may hear these terms used together quite often. “Hed” refers to a headline, a “dek” is a sub-headline and a “lede” is the introductory paragraph or paragraphs of an article. All are purposely misspelled as not to confuse them with the story text.
What does hed and dek mean?
“Hed” is head, as in headline. “Dek” is deck, which is a sort of sub-headline, a phrase or two between the headline and the body of the article that explains what the story is about.
What are the 3 types of headlines?
1 Flush Left Headline. This is one of the more modern headline forms in use.
How do you write a good headline?
- 1) Make the Headline Unique.
- 2) Be Ultra-Specific With Your Headlines.
- 3) Convey a Sense Of Urgency: Don’t miss out!
- 4) Provide Something Useful.
- 1) State the Obvious in Your Headline:
- 2) Use Interesting Adjectives in Your Headlines.
- 3) Flag the Reader in Your Headlines.
- 4) Use Emotional Words in Your Headlines.
How do you write dek?
To make these power tools of communication as effective as possible:
- Summarize the story in one short sentence. Make it a full sentence.
- Don’t repeat words from the headline in the deck. That’s right: Not.
- Use sentence capitalization. But don’t include a period.
- Tell, don’t tease.
- Keep it short.
What is the dek of an article?
A subheading, also known as a “dek” or “subhead,” is a secondary arrangement of text that often appears below the main headline in an article for print or online publications. A subheading’s purpose is to expand on the main points that the headline addresses, providing more context or information regarding the subject.
What is DEK in writing?
How do you write good hed and dek?
Scrub your decks.
- Summarize the story in one short sentence. Make it a full sentence.
- Don’t repeat words from the headline in the deck. That’s right: Not.
- Use sentence capitalization. But don’t include a period.
- Tell, don’t tease. Don’t try to trick visitors into reading your release, page or post.
- Keep it short.
What are the 5 types of headlines?
What are the different forms of headlines?
Here is a list of 19 types of headlines you can use to capture the attention of readers:
- Direct headline. A direct headline clearly states the purpose of an article.
- Indirect headline.
- 3. News headlines.
- How-to headline.
- Question headline.
- Command headline.
- The “reason why” headline.
- Emotional headline.
What is an example of headline?
Come, sit down beside me and hear my tale of how.” Here are some attention-grabbing headline examples for heart-to-heart posts: 33 Things I’ve Never Told You (or, How to Re-Introduce Yourself and Kick Your Watered-Down Self in the Ass) No, You Don’t Need to be Great at Everything – and Why You Shouldn’t Even Try.
What is a standfirst paragraph?
Don’t confuse a standfirst with a ‘lead‘ (or lede) paragraph though, as a standfirst should stand apart as well as stand out. It should be separate from running text in an article, unlike a lead which is part of it. If you’re looking for a dictionary definition of “standfirst,” Collins offers:
What is a stand-first line?
A stand-first is that initial few lines you see in magazines and web pages that stand out. Often published in bold or even italicised at the top of the page, it is designed to catch the reader’s eye.
What is the importance of a stand-first introduction?
The stand-first could then read “Giving your reader key introductory information about your articles is always important. Using a strong stand-first will help you target your message and draw readers in.” Stand-firsts always give visual help to readers’ weary eyes.
What makes a good standfirst article?
Remember, the job of a standfirst is to capture a reader’s imagination and to sell an article’s content, so its looks matter as much as what it says.